The job of the marketing department can be labelled as a very tough one when it comes to bringing out the kind of work that the customers would want and something that they would readily accept. There is a whole lot of critical thinking and a humongous amount of hard work involved in producing something that could connect with the audience of all ages. Specifically talking about how the advertisements go and the way they influence the watchers is pretty much the idea behind how the product would sell and perform in terms of bringing out the kind of results that the company wants. Aspiration has now become the selling point and the main factor almost all of the marketing campaigns and over the past years, the selling ideas have become so ambiguous that instead of connecting with the people and giving them what they want, the whole advertisement becomes something that is completely incoherent with the kind of work the audience does and what the company is trying to sell. There are so many untrue and fantasy claims by the product marketers that the whole drama of aspiration being shown on television is no longer a way of communicating with the people. This needs to be changed and the marketers have to understand that we live in a more rational world where things have to be done and checked on the basis of how the real life events are and the whole concept of the marketing is to make the product more accessible and understandable and not the promise.
These days a lot of marketing campaigns that are being marked as successful are so simple that they easily connect with the audience. There is always a population size and sector that a company is targeting and the advertisements and the marketing strategies are all in line with that sort of demographic size. Then comes the whole idea of what the companies are promising and even if they are delivering it. The talking straight solution is the kind of idea that usually works for all and therefore when it comes to the international brands and how they are making their profits, a Japanese retailer Uniqlo cannot be ignored. The have a clear understanding of what they want to sell and without much drama and vague type of marketing, they are pretty successful in connecting with their required clientele and this is the reason as to why the affordable price is making their customers happy and their business successful. There is almost no issue that the concept of price would be as affecting them once they are able to connect with their clientele. Also keeping in mind that the post-demographic culture allows everyone from various age and gender groups that they need to be able to have a clear understanding of what they want to buy and what the customers want to buy.
Summing up the whole scenario, it comes to mind as to what a marketer should really do and this leads us to three steps. They should start with the whole story behind the brand and turn that into a product. Then the qualities of the product need to be showcased and then without much astray the marketers should get to the point about what their campaign is for.