Medical Marketing & Media • Listen Up, Publishers Say - Journal Advertising Sells! • Finally, Predictable Returns on Promotional Investments • Don't Forget the Gatekeepers • Hard facts about a soft spend: How print advertising pays off Medical Journal Advertising Overview • 10-page overview of the Value of Medical Journal Advertising. Find answers to the following questions: Is advertising in medical publications as effective in increasing prescriptions as it is in creating awareness? What is its ROI? Can it work alone? Does it have a strong synergy with detailing...and other major promotional/ educational tactics? Will it have an impact on their ROI? (view PDF file)
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