Dick Wittink Yale School of Management Dick Wittink is the General George Rogers Clark Professor of Management and Marketing at the Yale School of Management. He is also Professor of Marketing and Market Research at the University of Groningen in the Netherlands. Wittink is an expert in customer-focused marketing strategies, customer preference measurement, customer satisfaction and loyalty, and model building for marketing decisions. He has more than 100 publications, is an area editor of Marketing Science and editorial board member of the Journal of Marketing Research and of the International Journal of Research in Marketing. His coauthored paper “Competitive Reaction versus Consumer Response: Do Managers Overreact?” won the best paper award of articles published in the International Journal of Research in Marketing in 1996. Another coauthored paper “Building Models for Marketing Decisions: Past, Present and Future” won the best paper award at the same journal in 2000. His book, Building Models for Marketing Decisions, with Leeflang, Wedel and Naert, was published by Kluwer in 2000. He was elected to the Royal Dutch Academy of Sciences in 2001. Wittink has been involved in many executive education programs at Cornell University, Stanford University, Yale University, the Wharton School of the University of Pennsylvania, the University of Groningen and at various firms. His consulting clients include or have included AC Nielsen, Bain and Co., British Telecom, Johnson Wax, Miller Brewing Company and Xerox. He is a co-founder and partner of Blue Flame Data, Inc. in New York City and academic trustee of the Marketing Science Institute in Cambridge, Massachusetts.
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