Contacting the Steering Committee Questions or comments regarding the ARPP Analysis or the RAPP Study for the Steering Committee can be directed to Steeringcommittee@RxPromoRoi.org. The Steering Committee Members are as follows: Bill Friedrich Associate Director, Global Market Research Wyeth-Ayerst Global Pharmaceuticals, Philadelphia, PA President, Pharmaceutical Marketing Research Group Kevin Kirby Manager of Promotion Response and Targeting GlaxoSmithKline, Research Triangle Park, NC Treasurer, Pharmaceutical Management Science Association Paul Rabideau Director, Marketing Science Novartis Pharmaceuticals Corp., East Hanover, NJ Past President, Pharmaceutical Management Science Association Dean Slack Director, Strategic Analysis Bayer Corporation, West Haven, CT Treasurer, Pharmaceutical Marketing Research Group Dick Wittink, PhD. General George Rogers Clark Professor of Management and Marketing Yale School of Management, New Haven, CT C. Marshall Paul President ACNielsen HCI, Princeton, NJ Kelly Sborlini Director, Audit Services Verispan, Newtown, PA Arthur Mahoney President Bay Head Consulting Group, Bay Head, NJ Kenneth Sylvia Chief Operating Officer The Clinicians Group, A Jobson Company, Bloomfield, NJ Past Member of Board of Directors, Association of Medical Publications Consultant to the Steering Committee: Scott A. Neslin Albert Wesley Fry Professor of Marketing Amos Tuck School of Business, Dartmouth College Hanover, NH
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