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Advertising Alone - Case Studies
This series of case studies examines the impact upon physicians who were only exposed to advertising in medical publications. (View Case Studies)
Physicians may be exposed to advertising alone for several reasons, including:
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They don't see pharmaceutical sales representatives.
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They may not fall into the top tier of physicians that are called on by sales representatives.
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There may be no sales representative covering a territory at a point in time.
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But no matter what the reason, study after study has documented that:
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Medical journal advertising alone can impact Rxs and sales, no matter where a product is in its life cycle
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There is an excellent ROI for medical journal advertising, which gets even better over time.
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There is a direct relationship between dollars spent on medical journal advertising and its effect on Rxs, sales and market share.
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The impact of medical journal advertising continues long after test periods.
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