Cahners CARR Reports www.cahners.com The following articles are available on the Cahners Web site by selecting the Research link, then following the Carr Reports link, and finally choosing the Carr Reports On-Line link. • Do Specialized Business Magazine Readers Have A Preference For Specifying/Purchasing Advertised Or Non-Advertised Products? • Does Specialized Business Magazine Advertising Reduce Selling Expenses? • How To Improve Profitability Through Advertising • Does An Increase In Advertising Frequency Result In Higher Profits? • Advertising Builds Brand Awareness, Ad Recall, Familiarity, And Purchase Intent • Does Advertising Exposure Have A Positive Influence On Brand Perceptions And The Likelihood Of Future Product Usage? • Is Brand Usage Driven By Advertising Exposure? • Does Print Advertising In Publications Help Build Web Site Activity? • Why Do Buyers And Specifiers Respond To A Magazine Advertisement Via The Supplier's Website? • How To Estimate The Direct Sales Generated By Your Product Advertising • Can Sales Representatives Adequately Cover All Potential Customers? Magazine Publishers of America (MPA) www.magazine.org • Media Choices 2000 - A Multimedia Involvement Study From Erdos & Morgan (pdf) • New Study From AC Nielsen Documents Impact Of How Magazine Advertising Generates Short And Long Term Sales • A Benchmark Study On Advertising Awareness From Millward Brown: Documenting The Effectiveness Of Magazines In The Mix (pdf) • FCB Media Research Report: Magazines In The Information Age • FCB Media Research Report: Questioning The Magazine Niche Myth • The Advertising Impact Of Magazines In Conjunction With Television American Business Media (ABM) www.americanbusinessmedia.com • Accountability And Cost Effectiveness • Cost Per Contact (Print) • Advertising As A Driver Of Brand Awareness American Association of Advertising Agencies (AAAA) www.aaaa.org The Advertising Research Foundation www.arfsite.org
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